![]() Noteworthy manufacturers in Australia and New Zealand are EMU Australia, Uggs-N-Rugs and Ugg Australia. Despite the difference in capitalisation and pronunciation, Deckers Corporation actively asserts its "UGG" trade mark ( yew-gee-gee ) against Australian traders who sell their "ugg boots" overseas. Outside Australia and New Zealand, UGG is a brand manufactured by the California-based Deckers Outdoor Corporation, with most of its manufacturing based in China and with registered trademarks in over 130 countries worldwide including the US, UK, Canada, all European Union members, and China. There are more than 70 registered trademarks that include the term "ugg" in various logos and designs in Australia and New Zealand, as the term is considered a generic reference to a type of shoe. Prior legal disputes between some manufacturers of sheepskin boots arose as to distinguish whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia, they are worn predominantly as slippers and often associated with daggy fashion sense and bogan culture. in the late 1990s and a worldwide trend in the mid-2000s. Sheepskin boots became a fashion trend in the U.S. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. The term "ugg boots" originated in Australia, initially for utilitarian footwear worn for warmth, and which were often worn by surfers during the 1960s. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. ![]() ![]() Ugg boots are a unisex style of sheepskin boot originating in Australia. For the particular brand, see UGG (brand). ![]()
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